This week we will embark on the remainder of the case study process.
Case Study Analysis is the practical application of the strategic management process. Working on case studies provides a structure to develop and practice the research and analytic skills you will use in business. A comprehensive and thorough analysis should include, but not be limited to the following:
the company’s mission/vision, internal strengths and weaknesses (including financial and stock market analysis), a description of elements in the external environment (opportunities and threats), a problem and possible solutions for this problem.
Section 5 – Alternative Solutions
List a minimum of 5 alternative solutions and at least 3 benefits or consequences (pros/cons) for each potential solution. Note – “do nothing” is NOT a solution!
Five lists 20 points
Section 6 – Conclusion and Recommendations
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Part A. Stock Analysis
Intro – For this investment: Briefly describe the company, type of fund, etc.
Body – Create a graph illustrating the investment’s activity for the given time period.
Conclusion – Indicate your profit/loss for this investment. Provide a brief overview of your findings – as a team, what did you learn? Discuss any world events that could account for your profit/loss.
Part B. Action Plan
Design an action plan to solve the original problem within the case. Consider the ideas from section five and justify your suggestions. (Risks/Rewards) You MUST include original research to update the case.
Whatever it takes – this should be the longest portion of your analysis. 30 points
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