Week 4 Written Assignment – Country Focus

Week 4 Written Assignment – Country Focus

For this week’s written assignment, select an emerging market, such as Russia, China, India, Vietnam, countries in Eastern Europe, etc.. The text discusses the market environment, political and legal risks, market segmentation, and some related marketing topics of some of these. Such emerging markets would probably be considered a risky country in which to do business – at least from the U.S. business – and the textbook highlights some of these concerns.

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Do some research via the Internet to gain perspectives on the risk vs. reward of expanding internationally into your selected emerging country. Then address these three issues:

Section 1:  Please identify the main opportunities and concerns (risks) in doing business in your selected country.

Section 2: Follow section 1 with perspectives you have found through your research that either supports that the country is risky, or that supports the opinion that the risk is worth the reward. Be sure and cite all references.

Section 3: End your paper with a section discussing your personal perspective. If you were the CEO of a U.S. company with a product to sell into that country, or were looking to establish a subsidiary there, would you take the risk?  Why or why not?

Please prepare a 2-3 page paper discussing your answers to these questions.

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