Strategy Implementation & Evaluation

Case Assignment

Please note that this assignment is unique in that your written communication skills will be assessed.  This assignment also includes a specialized rubric focused specifically on written communication.

After reviewing the book section, presentation materials, and additional readings you will be asked to compose an argumentative essay where you will argue for or against the thesis identified below regarding the implementation process of a strategic management plan.  Here is the thesis statement you are expected to support or refute using well-reasoned arguments:

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The successful implementation of the strategic management plan in a large corporation like Dish is highly reliant on measurement and evaluation efforts during and after the implementation phase. 

In responding to this assignment you should continue your review of the information available on Dish.  Identifying strategies over the past couple of years that did not work out so well versus strategies that succeeded might be helpful in supporting key arguments.  Some questions to ask yourself in formulating your arguments might include: What barriers might have gotten in the way of any less successful strategies?   And what type of strategic evaluation efforts do you think are necessary to keep an eye on progress in a large company like Dish?  How does measurement of implementation processes help assure success?  How does the evaluation process help to assure future success?

In this assignment, make sure you clearly identify the position you are taking with respect to the thesis.  Your essay should include an introduction, and well developed arguments in support of your position.  You should wrap up your essay with a conclusion.