Read Case Study 9-1: Smart For two: One Car for Narrow European Alleys and answer the following questions in an essay format.
1. What strategies does Smart use in the European market? Is the automobile adapted to consumers driving needs in Europe?
2. Why is the Smart not changing to adapt to the U.S. market, dominated by large trucks and sports utility vehicles? Will the lack of adaptation hurt sales in the United States?
Your answers must include content and cite reference materials where appropriate.
Use Case study from Lascu, D. N. (2008). International Marketing, 3e, 3rd Edition. Cengage Learning, VitalBook file for primary reference.
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