Read Case 1-3 and case 6-6 (in your text), focusing on the Coca-Cola company. Assume the role of a management consultant reporting to the CEO and Board of Directors at Coca-Cola

Read Case 1-3 and case 6-6 (in your text), focusing on the Coca-Cola company. Assume the role of a management consultant reporting to the CEO and Board of Directors at Coca-Cola

• Must be eight to ten double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least six scholarly sources, including a minimum of three from the Ashford Online Library, in addition to the text.
• Must document all sources in APA style, as outlined in the Ashford Writing Center.

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• Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center
• More Instructions:

• Final Paper

  Read Case 1-3 and case 6-6 (in your text), focusing on the Coca-Cola company. Assume the role of a management consultant reporting to the CEO and Board of Directors at Coca-Cola. In your report, address the following points:

  • Define the marketing problems and opportunities.
  • Analyze Coca-Cola’s marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends.
  • Evaluate Coca-Cola’s product strategy of developing healthy beverages.
  • Explain the underlying logic of Mary Minnick’s emphasis on understanding why people consume beverages.
  • Discuss the underlying logic of the non-carb drinks strategy.
  • Compare and contrast the performance of Coca-Cola and Pepsi.
  • Provide recommendations to management of Coca-Cola.

  Please use the Ashford University Library’s Mergent database in your research. Mergent offers detailed company reports and other company information that will be useful in writing your Final Paper.