Putting yourself in the position of the accountants, prepare a report of no more than 1,500 words for the shareholders communicating the following issues:

Read the case study provided and answer the below questions.

Requirements:

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Putting yourself in the position of the accountants, prepare a report of no more than 1,500 words for the shareholders communicating the following issues:

1. A clear understanding of the difference between profitability and cash flow and how these are expressed in the company’s accounts.
2. Explaining the application of the concept of working capital management to the company and how the current situation is a reflection of how the business in managed.
3. Analysing what steps should now be taken to improve the company’s working capital management.

Part 2:

Requirements:

Putting yourself in the position of the Chief Financial Officer, prepare a report to the Board of no more than 1,500 words for the shareholders communicating the following issues:

1. An understanding of the stages of the capital budgeting process and of the main capital investment appraisal methods.
2. The potential application of these methods to the projects under consideration
3. Analysing which of these methods (or a combination) would be most appropriate for the decision making process in this case.