Overview: This assignment is worth 75 points. Each student is required to select 1 article related to chapter you have been assigned and prepare a two-page w

Overview: This assignment is worth 75 points. Each student is required to select 1 article related to chapter you have been assigned and prepare a two-page written document as described below. Students will also share the information with the class through a 5-minute presentation.

Deliverable:1 copy of articles and 1 copy of your written report submitted IN CLASS

Instructions:Each student is required tofind and read a business press article that pertains to the chapter you have been assigned. Provide a two-page, typed discussion that breaks down as follows:

(1) 1/2 page summarizing the central theme of the article.

(2) 1 ½ pages discussing why that articles are interesting to you and how they tie in with the material. You are required to cite a page number and section title for material you refer to in the text.  In this part of the report you should include your insights, critique and demonstrate your ability to link real world situations to concepts and ideas you have learned from our text and in class. Include any trends you see materializing in the future for this area of marketing and support your claims.

You are expected to search through trade and business press articles. Examples of business publications that may be good sources for such articles are Fortune, Wall Street Journal, Business Week, etc. Please search for meaningful articles as opposed to short one-column clips in newspapers.

Submit a photocopy (or a printout of the web page) of the complete article.  Staple your articles together with three (3) copies of your report. The report should be typed, double-spaced, 1-inch margins and 12-point font.

• Trait 2.1: Logic and Organization
• Trait 2.2 Language
• Trait 2.3 Spelling and Grammar
• Trait 2.4 Argument/Information Quality
• Trait 2.5 Style and Purpose

Evaluation Rubric for Objective 2

Trait(s)	Does Not Meet Expectation (0-2)	Meets Expectations (3-5)	Exceeds Expectations (6-8)
Logic & Organization (Flow)	Develops and organizes ideas in paragraphs that are not necessarily connected. Some overall organization, but some ideas seem illogical and/or unrelated. Unfocused introduction or conclusions	Develops unified and coherent ideas within paragraphs with generally adequate transitions; clear overall organization relating most ideas together, good introduction and conclusion.	Develops ideas cogently, organizes them logically with paragraphs and connects them with effective transitions. Clear and specific introduction and conclusion.
Language*	Word choice, word form and sentence structures are inadequate to convey basic meaning. Errors cause noticeable distraction.	Word choice and word forms are correct, sentence structure is effective. Presence of a few errors is not distracting.	Employs words with fluency, develops concise standard English sentences, balances a variety of sentence structures effectively.
Spelling and Grammar*	Frequent errors in spelling and grammar distract the reader	While there may be minor errors, the writing follows normal conventions of spelling and grammar throughout and has been carefully proofread	The writing is essential error-free in terms of spelling and grammar
Argument/Information Quality and Support	Presents ideas in general terms, support for ideas is inconsistent, some distinctions need clarification, reasoning unclear. Has limited or no references (if necessary).	Supports most ideas with effective examples, references (if necessary), and details. Makes key distinctions between ideas.	Explores ideas vigorously, supports points fully using a balance of subjective and objective evidence, reasons effectively making useful distinctions between ideas. Cites and references are complete(if necessary).
Style and Purpose	The writer’s style is generally inconsistent with the purpose of the writing. Objective of document is unclear.	The writing style is generally appropriate to the purpose of the document.  Objective of document is generally clear.	The writer’s style consistently complements the purpose of the document. The reader clearly understands the purpose of the document.

 

*Both “Language “and “Spelling and Grammar” refer to the quality of the language used in the writing. What distinguishes them is that Language focuses on the appropriateness of the vocabulary, the tenses and forms of those words. Also, this section assesses the quality of the sentence construction. The Spelling and Grammar focuses more specifically on the spelling and correct grammar application of the English language.