ou are a member of the Executive Management Team for the Squire Hotel Group

You are a member of the Executive Management Team for the Squire Hotel Group. See core text and refer to seminar for this case study as background information and consider some of the key issues that we discussed as part of the seminar on the Squire Hotel Group).

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The Chief Executive of this Group of hotels has recently attended an Executive Seminar on the EFQM Excellence Model and was impressed with the holistic approach that the model takes to managing, measuring and improving organisational performance.

In view of this, the CEO has asked you to research, critically evaluate and make recommendations in a report to her on whether this EFQM Model can provide a framework for improving organisational performance at the Squire Hotel Group.

As part of this report, the CEO is interested to learn whether other service organisations are using this approach and how successful the approach has been in impacting on the ‘bottom line’.

The CEO has also asked that as part of the report you set out a list of recommendations. Structure of the report:

1. Typically, short words and short sentences

2. Arrange material logically

3. Consider the facts and figures and how you will present these in the report

4. Contents: usually: – Front page – Executive summary (max: one side only) – Contents – Introduction – Method – Results – Conclusions – Recommendations – Appendices – References

Executive Management Team