MKT 315 WEEK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS
Select a retailer that you are interested in. Write a six to eight (6-8) page paper in which you:
1. Outline and describe the basic configurations, flows of products and information, and typical
participants in marketing channels.
2. Identify the three (3) most influential channel participants for the retailer that you selected.
3. Describe the role of marketing channels in the overall marketing strategy of the retailer you
chose.
4. Conduct an environmental scan for your particular retailer. Describe how each environmental
variable (demographic changes, economy, etc.) affects the marketing operation.
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