Post a reply (200 to 300 words) to the following questions:
Do marketers and companies sometimes create product shortages to drive up demand? What benefit is it to artificially create a shortage? Think about the Cabbage Patch dolls and the Tickle Me Elmo and electronic products like the Xbox, that were in short supply during the holiday shopping season.
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- What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What changes in consumer behavior are currently being affected?
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