influences on you with regard to a recent product/brand purchase

Write a 400-word analysis of the influences on you with regard to a recent product/brand purchase. You must have purchased the brand (though not necessarily the type of product) for the first time.

Which marketing communications disciplines – advertising etc. – and media had an influence on you? What was present in the copy, visuals and ‘personality’ of the marketing communications that moved you to purchase, do you think.

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You may draw on the Marketing Management and Marketing Communications lectures and seminars to contextualise your answer.

Write a 400-word analysis of the influences on you with regard to a recent product/brand purchase. You must have purchased the brand (though not necessarily the type of product) for the first time.

Which marketing communications disciplines – advertising etc. – and media had an influence on you? What was present in the copy, visuals and ‘personality’ of the marketing communications that moved you to purchase, do you think.

You may draw on the Marketing Management and Marketing Communications lectures and seminars to contextualise your answer.

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