Executive Summary: Annual Marketing 70.0

Executive Summary: Annual Marketing 70.0

Plan
Develop a 750-1,000-word executive
summary of your organization’s (or one
you know well) annual marketing plan.

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Summary should include a brief
situation analysis, marketing
objectives, strategies, tactics,
financial considerations, and a
timetable for implementation.

Prepare this assignment according to
the APA guidelines found in the APA
Style Guide, located in the Student
Success Center. An abstract is not
required.

This assignment uses a grading rubric.
Instructors will be using the rubric
to grade the assignment; therefore,
students should review the rubric prior
to beginning the assignment to become
familiar with the assignment criteria
and expectations for successful
completion of the assignment.

You are required to submit this
assignment to Turnitin. Refer to the
directions in the Student Success
Center. Only Word documents can be
submitted to Turnitin.