ENGL 112 EXTENDED DRAFT OUTLINE OF RHETORICAL ANALYSIS WEEK 3

ENGL 112 EXTENDED DRAFT OUTLINE OF RHETORICAL ANALYSIS WEEK 3

This week, you will be working on the Rhetorical Analysis by starting to draft and organize your ideas. You will submit an Extended Draft Outline this week to the Dropbox for your professor to grade. The purpose of this assignment is to begin collecting information and putting it in writing as you prepare for the 3- to 4-page final Rhetorical Analysis you will submit in Week 4.

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First, read this week’s lecture and begin Chapter 8 in your text. Then go to the search engine of your choice and search for a print advertisement to use as the subject of your Rhetorical Analysis. You will need to provide a URL for your chosen ad, so be sure it is available online. Your chosen ad can be current or vintage. If you would like to analyze an ad from a different time period, type the phrase “vintage ads” into your browser.

Choose an ad that you can analyze based on its rhetorical appeals….

I. Introduction

When companies want to encourage customers to believe or purchase something, they tend to use different types of rhetoric to try and deliver their messages. One of the many types of rhetorical appeals is called ethos which uses character to describe the beliefs or principles that describe a community, country, or ideology. An ad for Pantene hair product uses this exact appeal. In this said ad, the actress Zooey Deschanel is the main