Create a list of approximately 10 products that you often purchase for personal use and/or that are present in your home

list of approximately 10 products

Assignment # 8 – Marketing Channels and Supply Chain Management:

Once you have completed the readings for the Lesson please complete the following activities.

It may seem easy to understand how distribution channels work just from reading, but you may not appreciate their broad scope. This exercise will help you see for yourself how complex a single distribution channel is. Then, when you think of the number of products and services available on the market at any one time, you will understand how tremendous the national (and international) distribution network actually is.

Activities:

1. Create a list of approximately 10 products that you often purchase for personal use and/or that are present in your home.
2. For each of the products that you listed, speculate whether the product was routed through the marketing channel using (a) exclusive, (b) selective, or (c) intensive distribution. Use the chart provided to help you organize your list.

	Marketing Channel
Product	Exclusive	Selective	Intensive

 

3. Now, for each product-distribution strategy combination, speculate as to the product, market, or producer factors that lead to this distribution strategy.

	Product-Distribution Strategy Factors
Product	Product	Market	Producer

 

4. Finally, identify any potential alternative distribution channel options through which you might have purchased this product. Would the alternative channel choice have changed the way (location, timing, price) you purchased this good? Why or why not?

Please submit your answers in a Word document using the Assignments function within Bb.

SCORING RUBRIC  

 

Excellent2.5	Very Good2	Average1.5	Below Expectations1	Possible Points
demonstrates advanced understanding and application of concepts	demonstrates a good understanding and application of concepts	demonstrates difficulty understanding key concepts	Does not appear to understand the concepts or application of material	/2.5
details as defined in the assignment are fully developed	Some details as defined in the assignment were missing	Several  details as defined in the assignment were missing	Did not follow directions or is missing one or more required elements