Choose one of your extracurricular community or work activities and explain why it has been of value to you.

Choose one of your extracurricular community or work activities and explain why it has been of value to you.

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Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers, changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further, so now consumers can make purchases from almost anywhere, so long as they have a mobile device with them. It also has leveled the playing field for consumers in many cases, as it allows them to comparison shop on prices of products that they might find in stores.

Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain.

2.    Technology has drastically altered the consumer buying behavior, today as consumers we have the luxury to browse and shop virtually anywhere at anytime. What are your thoughts on being able to shop 24/7 virtually?

3.    Do you find yourself shopping online more as opposed to the traditional shopping method of visiting the store during store hours? Why or Why not?

4.    What are your thoughts on Black Friday in store deals versus Cyber Monday, do you find one to be more beneficial to the consumer than the other?

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• Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.

  Include cover page and reference page.

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