How important are green options? How “green” a company should be if it is pursuing a low-cost strategy in an increasingly environmentally conscious society, or if following a differentiation strategy, how much extra will end users (customers) pay for a green option?
How important are green options? How “green” a company should be if it is pursuing a low-cost strategy in an increasingly environmentally conscious society, or if following a differentiation strategy, how much extra will end users (customers) pay for a…