BUS 235 Introduction to Marketing
Week 1 DQ 1, Marketing Trends
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Week 1 DQ 2, Customer Needs and Wants
Week 2 DQ 1, Market Research
Week 2 DQ 2, Customer Loyalty
Week 3 Assignment, Retail Stores
Week 3 DQ 1, Branding Debate
Week 3 DQ 2, New Product Development
Week 4 DQ 1, Price and Ethics
Week 4 DQ 2, Service Marketing
Week 5 Final Paper, Marketing Mix
Week 5 DQ 1, Super Bowl Advertising
Week 5 DQ 2, AMA
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