Assignment 1: Strategic Management and Strategic Competitiveness

Assignment 1: Strategic Management and Strategic Competitiveness

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In today’s business industry we can see that the globalization and technologyhave become very important aspects. Globalization and technology has growntremendously over the last decade. Technology has become a part of every businessand helps businesses with globalization. These two factors keep the business worldgoing and growing. If a business does not keep up with the technology it most likelywill go out of business. But since technology has advanced so much, businesses needto do more to succeed. Businesses have been globalized but only a couple; now thetechnology is giving them a chance to succeed so much that more and morebusinesses have the chance to go global.McDonalds is one of the businesses that have been affected by technologyand globalization. They have expanded from America to one hundred and nineteenother countries. One aspect McDonalds did to help make their business succeedwhen they expanded to other countries was trying to adapt to their culture andfoods. At the same time, McDonalds would still have their own style and type of foodbut they would accommodate different cultures into their food to attract customers.Examples of this would be, in Israel there are several kosher restaurants and inJapan there are Mediterranean salads and teriyaki burgers. Globalization &McDonald’s has 31,000 restaurants in 119 countries employing more than 1.5million people, which is about ¼ of Singapore’s population, thus increasing jobopportunities world-wide (Geography and Lang Arts Project, 2008). During