Analysis of the opportunities and threats that globalisation creates for decision-makers.

In 2500 words, students are required to critically discuss the following topic:
Using an example of an MNC from an emerging market, present an analysis of the opportunities and threats that globalisation creates for decision-makers. What are the main lessons international business managers can learn about the interplay between home and host country differences in achieving success?
At a minimum, this essay will reference 10-15 reliable academic sources (including journal articles and textbooks) identified by the student, in addition to the textbook. Please use the Harvard Referencing style.

Grading Criteria and Feedback     Criteria Weighting

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1. Hurdle requirement Pass/Not Pass:

No Marks are awarded in this criterion.     a. The item has been presented in the medium of written English. Sentences are structured and conform to academic writing guidelines. The paper has an identifiable structure including an introduction, a main body, and conclusion. The paper follows the Harvard Referencing Style. The examiner can proceed with further assessment.
b. The item has not been presented in the medium of written English and the examiner cannot proceed with further assessment. Sentences are not structured and do not conform to academic writing guidelines. The paper does not have an identifiable structure including an introduction, a main body, and conclusion. The paper does not follow the Harvard Referencing Style.

2. The response examines MNC from an emerging market, with reference to both the core text and the academic literature.
a. Comprehensive (8-10 marks)
b. Detailed (7.5-8 marks)
c. Effective (7-7.5 marks)
d. Adequate (5-6.5 marks)
e. Not Adequate (0-4.5 marks)

3. The response presents an analysis of the opportunities and threats that globalisation creates for decision-makers with reference to both the core text and the academic literature. This section has a total potential value of 5 marks.
a. Comprehensive (8-10 marks)
b. Detailed (7.5-8 marks)
c. Effective (7-7.5 marks)
d. Adequate (5-6.5 marks)
e. Not Adequate (0-4.5 marks)

4. The response provides the main lessons international business managers can learn about the interplay between home and host country differences in achieving success. This section has a total potential value of 5 marks.
a. Comprehensive (8-10 marks)
b. Detailed (7.5-8 marks)
c. Effective (7-7.5 marks)
d. Adequate (5-6.5 marks)
e. Not Adequate (0-4.5 marks)