Gender Roles, Sexism and Portrayal of Women in Media

The research is about gender roles, sexism and portrayal of women in media (especially advertising and magazines) from start of the ww2 until the start of the sexual revolution (early/mid 60s) mainly is US. The research should consist of three parts: 1. 30s – 40s, before women were asked to take over men’s jobs. I am looking for answers to these questions and more in the essay:

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– What was women’s life was like and role in society? – What was the situation with sexism during this time?

– What was a “good wife”? – How was the portrayal of women in advertising, tv and magazines? (I am not sure if there is much information about this, if there isn’t any or if the information is not quality it is not necessary)

2. WW2; after men leave and women are encouraged take over men’s jobs. I am looking for answers to these questions and more in the essay: – How did the role of women in society change when men left? – How did advertisement and approach to women change, if it did? – What was the situation with sexism during this time?

– How was this advertised (examples of iconic ads on print and tv)? – What kind of jobs were women encouraged for? – What was on tv? What subjects did women’s magazines write on during this period, if there were any? (I am not sure if there is much information about this, if there isn’t any or if the information is not quality it is not necessary)

3. After WW2 – until Sexual Revolution (I will connect the end of this part to my personal research on the Sexual Revolution).

I am looking for answers to these questions and more in the essay: – Did women’s life went back to the way it was before WW2 when men came back? – What was the situation with sexism during this time? – What happened to working women’s jobs and careers?

– Did the definition for “good wife” change?

– How was the advertising? How sexist? How aggressive? – What was the women’s life and place in society in this period? – What was on tv, what subjects did women’s magazines write on during this period? (I am not sure if there is much information about this, if there isn’t any or if the information is not quality it is not necessary)

The questions are to make a rough path, but not certain or limit. Additional information is always expected. The number of references are also not certain. More is appreciated if required.