Retail Execution case study should be approximately two pages in length (double-spaced). You should include the following:
(1) a clear statement of the problem
(2) two alternative marketing courses of action for overcoming the problem and further exploiting potential market opportunities
(3) a discussion of the advantages and
disadvantages of each proposed alternative
(4) selection of a proposed alternative as the solution to the problem and justification for selection of that alternative
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