MBA Projects

MBA Projects in Marketing

How to write MBA projects is a question that is asked by many college, undergraduate, and postgraduate students who find it hectic to write MBA projects in marketing, finance, human resource, operations management, and political science. However, writing an MBA project is not a difficult task.

You just have to follow the instructions given below to know how to write an MBA essay:

  1. Before starting to write MBA projects, all you have to do is to collect the information needed for that MBA project.
  2. Secondly, you will make a thesis statement that will inform the purpose of your MBA essay in just one sentence. Your thesis statement should be clear and straightforward. The readers should not face any problem while comprehending your thesis statement.
  3. Always divide your MBA essay into paragraphs and try to give headings where appropriate.
  4. Always remember that for the question, how to write a good MBA essay, you have to use clear and simple language and drafting is an exercise that should be done compulsorily. With the help of drafting, you can write a good MBA essay that will also be of superior quality because you will be able to judge your writing that you have done as a rough work. You will also know that which points you should include in the MBA essay and which you should exclude.
  5. Your MBA essay should never exclude an introductory and a conclusion paragraph because these passages make your MBA essay a good one and will inform the reader about your exceptional writing skill.

MBA Projects Sample

  • A comparative study on customer’s perception towards credit cards offered by nationalized banks and mnc banks
  • A study of buyer behavior towards after-sales-service of electronic products”
  • A study of consumer behavior towards life insurance products in Hyderabad
  • A study of customer perception of service quality dimension in insurance industry
  • A study on assessing the factors leading to the purchase of bikes and
  • A study on changing importance of various media vehicles of advertising”
  • A study on consumer behavior with reference to preference of brands in cellular phones”
  • A study on consumer perception towards service quality of internet banking”
  • A study on consumer’s perception on micro insurance schemes
  • A study on consumers’ perception towards luxury car segment”
  • A study on distribution channels in aluminum industry
  • A study on effectiveness of after sales service
  • A study on effectiveness of online social networks and user perception”
  • A study on e-marketing of financial services: relationship approach
  • A study on impact of service quality on customer satisfaction in insurance industry”: customer perspective
  • A study on USA pharmaceutical industry
  • A study on ‘ready to eat’ food industry and comparative analysis of ‘ready to eat’
  • A study on the effectiveness of using banks as a channel for selling life insurance products
  • A study on the impact of loyalty programs on consumer purchase behavior and loyalty”
  • A study on the perception of the potential customers towards electric cars”
  • A survey of market potential of upvc windows and doors in Hyderabad/Visakhapatnam/tirupathi
  • Advertising and sales promotion techniques used by retail businesses with special reference to big bazaar
  • Advertising strategy of max new york life insurance company ltd.
  • An analysis of possible strategies for successful internet based customer services”
  • Analysis of factors influencing in selection of major gsm service providers in Hyderabad & secunderabad
  • Analysis of factors influencing in selection of mobile service providers in Hyderabad
  • Analysis of sales promotions ability to prompt brand

MBA Projects Title

  • Analysis of the effectiveness of branding on luxury products
  • Analysis of the role of outdoor advertising and establishing strategies for managing space
  • Analyzing the scope of advertising in real estate sector in USA
  • Behavior towards branded cloth in Bangalore city
  • Brand identity of lux
  • Brand image
  • Brand perception of Samsung a dealers survey in Hyderabad region
  • Brand preference
  • Buyer’s behavior towards electronic security systems in hospitals and hotels with reference to the marketing department
  • Changing trends in fmcg industry in USA
  • Choosing retail locations for shopping in USA (retail industry)
  • Comparative analysis of urban and semi urban buying behavior
  • Comparative study on brand loyalty
  • Comparison between Samsung and other consumer durable brands
  • Competitive analysis of airtel compared to other service providers
  • Consumer behavior towards electronic security solutions, analysis of competitive strength & market visibility of Tata Honeywell security solutions in some city
  • Consumer behavior towards public sector and private sector banks
  • Consumer behavior towards public sector and private sector banks
  • Consumer perception of m-commerce
  • Consumer preference towards branded and assembled computers
  • Consumer’s perception towards branded jewellery” – a study
  • Customer awareness
  • Customer behavior
  • Customer buying behavior towards insurance products
  • Customer perception for online trading
  • Customer perception of online purchases in Hyderabad
  • Customer perception on mutual fund
  • Customer perception on performance of mutual fund
  • Customer perception towards foreign retailers entering USA”
  • Customer preference towards photo studio
  • Customer preference towards promotional activities
  • Customer satisfaction

MBA Projects Suggestion

  • Customer taste and preference
  • Developing a communication strategy for cycle brand agarbathi at ad factors pr pvt ltd
  • Developing marketing strategies
  • Distribution & promotional strategies
  • Distribution network & general insurance industry
  • Distributors perception towards asm’s, sales executives & the coca-cola company
  • Effective retail distribution in insurance
  • Effectiveness of advertising on real estate sector
  • Effectiveness of e-crm in insurance industry by mobile service”
  • Effectiveness of rural distribution
  • Effects of negative word of mouth communication on brand equity”
  • E-marketing of financial services: relationship approach
  • From un-organized retailing.
  • Impact of customer relationship management (crm) on communication industry
  • Impact of nano on two wheeler industry
  • Impact of promotional activities at mall on consumers behavior at shopping malls
  • Impact of small car segment on two-wheeler industry
  • Influence of branding on consumer purchasing behavior
  • Innovations in marketing in electronic and it companies
  • Integrated marketing communications (imc)
  • Managing of luxury brands
  • Marketing in fmcg sector
  • Marketing strategy adopted for selling different mobiles
  • Measuring effectiveness of display system for chocolate in retail
  • Perceptual mapping of two-wheeler industry
  • Policy holders attitude and satisfaction
  • Product strategies of private life insurance companies
  • Promotion strategies followed in insurance sector
  • Strategies used to build successful internet based customer services
  • Study and analysis of market potential of pvc windows and doors
  • Study of awareness and acceptability of upvc windows and door systems
  • Study of awareness and acceptability of upvc windows and door systems
  • Study of consumer behavior in automobile industry
  • Study of consumer behavior related to different bathing soap brands

MBA Marketing Projects List

  • Study of factors which influence the location of retail outlet”
  • Study of operations & marketing of chemical goods in ssi
  • Study on “impact of advertising in b2b marketing”
  • Study on changing consumer preference towards organized retailing
  • Study on changing consumer preference towards organized retailing from un-organized retailing
  • Study on consumer expectations and perceptions towards consumer loans
  • Study on consumer perception of organized retailing in USA”
  • Study on creation of luxury brand
  • Study on factors influencing adaptability & usability of consumer electronics
  • Study on medical tourism and growth of health care sector
  • Study on perception of customers on mutual fund advertisement
  • Study on strategies for promoting retailers’ brands
  • The study of customer perceptions towards ayurvedic health products”
  • The study of customer perceptions towards ayurvedic health spas”
  • The study of operations & marketing of USA pharmaceutical industry
  • To understand the international marketing, advertising and promotion strategies of nokia
  • Understanding cross cultural literacy in international business
  • Understanding the qualities & attributes of a medical representative through doctors & medical representatives

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