free marketing dissertation topics

free marketing dissertation topics

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers.
  • Branding and consumer behaviour – A comparative analysis of Pepsi and Coke
  • Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
  • Can direct marketing be as effective as a group-orientated tool as it is an individual orientated one?
  • Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers?
  • Can luxury goods retailers prevent barriers to switching?
  • Developing new prices strategies for independent retailers in a period of fuel-based inflation
  • Do consumers really understand a company’s brand values? The case of Starbucks.
  • Feeding off low self-esteem to create a desire to purchase’ – can this criticism of marketing as a business be critically sustained, particularly within an era of economic hardship: A literature based review.
  • From failure to success; The changing marketisation of the Millennium Dome to the O2 arena: a lesson for 2012?
  • Garra rufa fish: A problem of marketing after health scares?
  • How and why does the relationship marketing-traditional marketing continuum vary within an industry?
  • How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • How does product quality affect customer loyalty among high and low touch products?
  • How does the relative importance of tangible and intangible brand values vary across product types?
  • Marketing the high street: A new challenge in British retailing?
  • Overcoming diversity: The marketing of New Orleans as a tourist destination after Hurricane Katrina – an investigation
  • Repositioning fresh fruit sales within Tesco; A marketing approach
  • The remarketing of personal debt as acceptable: A post 1980s phenomenon?

free marketing dissertation topics

free marketing dissertation topics

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